Spring will create a Nordic campaign for Post-it® Super Sticky Notes!
We are very pleased and proud to work with Post-it® Notes throughout 2015.
- We love Post-it® Notes because it is such a great tool in our agile way of working, and that we now get the chance to help the brand to communicate its product benefits feels incredibly stimulating, says the team at Spring consisting of Fredrik Andreasson, Creative Director, Fredrik Aldegren, Strategy and Andreas Marklund, Art Director.
We will address the message & the campaign to all professional Post-it users but particularly those users who work in Start-ups and larger companies with a focus on innovation. 3M that owns the trademark Post-it® Notes is one of the world's largest innovative companies so it feels extra good to communicate to these target groups.
The campaign will (without saying too much) cover different parts that together will interest, but also inspire the target groups to improve and streamline their creative ways of working.
The work of the campaign is in full swing and will tentatively be presented / launched in May 2015.
The work with Post-it® Notes will include following skills at Spring; concept, strategy, web development and copy/design.